The Journal
The AEMI Journal
Styling notes, occasion edits and inspiration for the moments worth dressing for, from sunlit escapes to evenings that linger.

Five Ways to Wear a Maxi Dress
A maxi dress is the closest thing to a one-piece outfit. With a few small changes it carries you from a weekend errand to an evening out, all year round. 1. Bare...
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The Party Edit: Dresses That Move
The best party dress is the one you forget you are wearing. It holds everything in place, catches the light,...
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Finding Your Fit: The AEMI Size Guide
A beautiful dress only feels beautiful when it fits. A few minutes with a tape measure now saves the disappointment...
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Sunlit Shores: Dressing for the Coast
There is a certain way of dressing by the sea. Weightless, sun-warmed, a little undone. The trick is choosing pieces...
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The Wedding Guest Edit
Dressing for someone else’s day is a particular art. You want to look polished, feel comfortable through a long afternoon,...
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How to Style a Slip Dress, From Day to Night
The slip dress is the quiet workhorse of a considered wardrobe. Fluid, flattering and quietly elegant, it is the one...
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